Bulls Campaign x Christmas = 1,000,000+ Views!

January 7, 2016

It was a memorable holiday for us as the latest installment in our campaign with the Chicago Bulls + BMO Harris exceeded 1,000,000 views on Christmas Day -- a lot more than we were expecting, that's for sure!

We created this bite-size 'Happy Holidays' video for the basketball team's Vine channel as part of the #BMOvineaBulls series, which is spanning the 2015-16 NBA season:

The Bulls initially tracked us down last October with a specific request -- to develop stop motion content for Vine + Twitter -- and we've been honored to take part in the franchise's 50th Anniversary. Fortunately, we also accumulated enough positive feedback about the first three videos in the campaign to warrant wider distribution on Instagram + Facebook as we move forward, in addition to some bigger projects that are in the pipeline. Sweet! We'll take it.

Here's a recap of our progress so far:

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