Bulls Bust a Move from the 80s into the New Year

January 21, 2016

The success of our 'Happy Holidays' Vine set the bar high for our Chicago Bulls campaign and we knew it'd be a challenge to rival those numbers again, but we're happy to report that this follow-up video has already surpassed it with more than 1,600,000 views in the first 24 hours:

The '360 Dunk,' as it came to be known, was released prior to the Bulls game on January 20 -- 80s Night at the United Center (hence Young MC's "Bust A Move" as the soundtrack, which he also performed live at halftime). Fans in attendance received their own throwback shirseys like the red one featured in the video.

In addition to 27,000+ likes on Instagram, this bite-size video accumulated almost a half-million more views than 'Happy Holidays':