Bite-size videos?

We define bite-size videos as content that is:

  • Short and sweet. Running time is less than :06 seconds for Vine, or less than :15 seconds for Instagram.
  • 1:1 aspect ratio. Images are presented in a square frame, not a rectangle, for better vertical scrolling on small screens.
  • Cyclical, not linear. Content is designed to loop over and over again rather than play once from start to finish.

 

In other words, bite-size videos embody flow, simplicity, & balance -- values that social media holds dear. And, because there's no predetermined duration when it comes to looping content, we often strive to be 'meditative' and 'hypnotic' when defining project goals with a client.

 


 

Check out our gallery for more examples: